| 09:00 |
Chairman’s welcome and opening remarks
|
| 09:10 |
Lessons about user stickiness and monetisation from Asia
- Reviewing the business models of web and mobile platforms in Asia
- What kind of games are proving popular with social network users in different Asian countries?
- Content tips and guidelines
- Experiences with using virtual currencies and monetising games
|
| 09:40 |
Outlining the most popular social media platforms in Asia and their user profiles
- Summarising the main social networks in Asia
- Identifying which niche social media networks are on the rise
- Who uses local platforms and who uses global ones, and for what?
- How to participate in each of the networks and engage users
- Understanding the online interests of China’s digital consumers and how to engage them
Erica Pompen, VP and Asia Pacific Digital Lifestyle Practice Lead, TEXT 100 |
| 10:20 |
Playing the game of social media
- Using social apps to build customer engagement
- How do Asians interact with brands?
- Measuring success – the relationship between social (qualitative) and quantitative data
Oscar Venhuis, Managing Director, OSCARICHAR |
| 11:00 |
Morning refreshment break
|
| 11:20 |
Integrating social media into your marketing plan
- How to build a social media marketing strategy - Key objectives
- Tools for monitoring social media success, online reputation and community management
- Measuring ROI on social media campaigns – Creating a score board for reporting on metrics
Louise Au, Founder, HOOLA |
| 12:00 |
Creating a culturally appropriate social media campaign
- Creating and managing social media programmes using local social networks
- Design imperative: Importance of localised context
- Using measurement tools to gain insights into your social media audience
Kestrel Lee, Digital Creative Director, SAPIENTNITRO |
| 12:40 |
Lunch
|
| 14:00 |
Digital and search marketing in China
- Where do Chinese users make their first click?
- Which are the most popular social networks in China and what are their user profiles?
- Pinpointing the major differences in PPC/SEM between Baidu, Google and Yahoo!
- Beyond the major search engines - alternative players and vehicles for Internet advertising
- Accessing the power of the blogosphere – the connection between Weibo and lead conversion
- Tracking the usage of video marketing in China
- Tailoring your advertising strategy to the unique behaviours of Chinese Internet users
Chris Wieners, VP – Operations, HOGO DIGITAL |
| 14:40 |
Integrating search and social media
- Making your social campaigns search-friendly
- Integrating data from search, social and traditional media to identify new opportunities and revenue streams
- Behavioural targeting and advanced social media advertising
- Social analytics - developing a goal-based system to measure the performance of your social media campaigns
Kenneth Kwok, Managing Director, BEEHIVE STRATEGY |
| 15:20 |
Afternoon refreshment break
|
| 15:40 |
Mobile marketing and advertising primer
- Overview of smartphone and mobile Internet usage in Asian countries
- Key mobile entertainment platforms in Asia
- Mobile game innovations for smartphones
- Examining location based services as a marketing tool
- Growth in mobile search
Keith Chow, COO, HOTMOB |
| 16:20 |
Integrating social media with mobile
- Outlining the main social media platforms and mobile trends
- Building mobile social network sites quickly and easily
- How to integrate social media with mobile and digital at home
Andy Ann, Founder, NEW DIGITAL NOISE |
| 17:00 |
Close of pre-conference seminar
|
17:00 -
18:30 |
Pre-conference cocktails and registration for the conference |
