Conference Day One - 4th Mobile Backhaul Asia 2012 - SOLUTIONS FOR THE MOBILE CAPACITY CRUNCH

Conference Day One
Wednesday, 28 March 2012

08:00	Registration and morning coffee
09:00	Welcome remarks from Chair and Business Card Exchange Dr. Karim Taga, Managing Director, ARTHUR D. LITTLE
Keynote sessions: Market drivers shaping the evolution of mobile networks
09:05	Trends in data traffic growth, usage patterns and next generation user expectations Exploring the mobile broadband landscape: what new services and innovations are on the horizon? Data volume drivers: which devices and applications will account for the bulk of mobile broadband traffic? Expected data usage patterns and impact on mobile networks Towards 4G/LTE: market trends, revenue generators, and fixed broadband substitution Outlook: next generation customer expectations of the mobile broadband experience Gian Paolo Balboni, Head Innovation Trends, TELECOM ITALIA
09:30	Backhaul Evolved: Drivers and Solution Strategies Key behaviours driving bandwidth and the challenges they present Strategies to conquer the bandwidth dilemma leveraging IP transformation Getting more out of backhaul with an E2E solution Evolving to a content delivery model Phased approach for backhaul transformation Michael MacDonald, Chief Technology Officer Asia, HUAWEI
10:00	The mobile broadband revolution and implications for mobile backhaul networks The shift from fixed to mobile broadband - challenges and opportunities for next generation networks Impact of surging data traffic on mobile backhaul and the future of voice Backhaul as strategic asset: role in reducing churn and generating revenue 4G/LTE: impact on network congestion, cost per bit and user experience Dirk Wolter, Director Mobile Architecture APJC, CISCO
10:25	Industry thought leader panel: Key challenges and solutions for the mobile capacity crunch Handling the explosive growth of mobile data and video traffic – top five challenges for mobile operators Best in class solutions for tackling the mobile capacity crunch while managing profitability Challenges and opportunties of LTE and changing user expectations Moderator: Dr. Karim Taga, Managing Director, ARTHUR D. LITTLE Panellists: Rodrigo Donazzolo, Head of IP Interoperability, Global Telecom Markets Asia Pacific, BT Michael MacDonald, Chief Technology Officer Asia, HUAWEI Gian Paolo Balboni, Head Innovation Trends, TELECOM ITALIA Dirk Wolter, Director Mobile Architecture APJC, CISCO Nikhil Shah, Director, Mobility Business Development, APAC, JUNIPER NETWORKS
11:00	Refreshments and networking break
Stretching capacity with intelligent backhaul and data traffic management
11:30	Enhancing bandwidth allocation in the mobile backhaul Exploring ways to optimise voice and data bandwidth in 2G and 3G networks Adding bandwidth capacity while guaranteeing QoS and QoE The impact of backhaul optimisation on capex and opex spend and TCO analysis Case study: optimisation deployment challenges and opportunities Neil Weldon, Director of Technology, DIALOGIC
12:00	Next Gen mobile backhaul: Balancing Capex concerns with increasing solution complexity Role of integrated circuits in mobile backhaul planning Service provider Capex drivers and concerns Increasing complexity of mobile backhaul networks and next-generation requirements Building flexible solutions to manage legacy to 4G upgrade Building integrated solutions for cost efficiency Jay Teborek, Director, Carrier Solutions, BROADCOM CORPORATION
12:30	Panel: Organisational challenges for E2E traffic management and intelligence deployment Centralised versus distributed traffic and policy control: what is the best way to go? Pros and cons of making the backhaul more traffic aware Embedding traffic management within an operator organisation: Which department should take the lead: Network, IT, or Marketing? Does smart equals savings? The TCO of intelligence Moderator: Rodrigo Donazzolo, Head of IP Interoperability, Global Telecom Markets Asia Pacific, BT Panellists: Shailesh Abhyankar, General Manager,Mobility Planning, VODAFONE INDIA Phan Thao Nguyen, Deputy General Director IPC, VNPT Akter ul Alam, Principle Engineer Long Term Strategy and Broadband Technology Division, GRAMEENPHONE
13:00	Networking lunch - Sponsored by JUNIPER NETWORKS
Transformation to packet-based, multi-service backhaul networks
14:00	Moving to the all-IP network: challenges and solutions Overview of the Asian market: what phase of migration are Asian operators in? Update on legacy migration: 2G to 3G and 3G to 4G – best-in-class examples Strategic options for optimised backhaul designs that enable interoperable, all-IP evolution IP synchronisation: available solutions and finding the best fit Delivering high-level Quality of Service over IP Future of packet networks: what will be next? Prashant Shukla, Senior Solutions Architect, ECI TELECOM
14:30	Preparing the IP backhaul for LTE Backhaul planning and design for LTE-readiness Fallback options during migration Technical and business challenges for LTE-proof all-IP backhaul Optimising capacity while lowering opex and energy consumption Ran Avital, Vice President of Strategic and Product Marketing, CERAGON NETWORKS
15:00	Operator Case study: Network integration and simplification in the all-IP infrastructure Deutsche Telekom’s strategy for migrating to the IP network: lessons learned Designing any “G” mobile backhaul network using IP/MPLS for scale and performance Supporting current 2G/3G requirements while evolving to 4G/LTE Preparing to be LTE-Advanced proof by optimising the X2 interface The cost/benefit analysis of the backhaul transformation to all-IP Thomas Beckhaus, Senior Manager Fixed Mobile Engineering, Deutsche Telekom
Network sharing models & regulation
15:25	Panel: Next generation mobile broadband and network sharing initiatives Overview of national broadband developments in Asia Access network sharing initiatives and business models Connecting the backhaul: technical and organisational challenges and opportunities Regulatory perspectives on infrastructure sharing Lessons learned and best alternatives for Asia’s emerging markets Moderator: Dr. Bernard Lee, Senior Member, FTTH COUNCIL ASIA PACIFIC Panellists: David Storrie, Chief Executive Officer, Nucleus Connect Satya N. Gupta, Chief of Corporate Affairs, STERLITE TECHNOLOGIES Ltd. Frank Jaffer, President, FTTH COUNCIL ASIA-PACIFIC Dr. Tanit Follett, Assistant Vice President, Business Partner Contract Management, CAT TELECOM
15:55	Afternoon refreshments and networking break
Mobile video delivery and content optimisation
16:20	Optimising rich media content to improve user experience and ease the capacity strain The impact of video and OTT traffic on the network: the real cost of congestion Ways to optimise content in the network: just in time downloading, IP data squeezing, caching, compressing Impact on the backhaul and end-to-end user experience Operators’ rationale for deploying content optimisation: Impact on cost, capacity and QoE Martin Prosek, VAS Platforms Development Manager, TELEFÓNICA CZECH REPUBLIC
16:45	Panel: Optimising mobile data traffic streams and managing video and OTT content in the network How can service providers and OTT content providers cooperate to guarantee a great user experience? And who should be in the driving seat? Enhancing the delivery of rich media content: how to optimise the content and in which part of the network? Experiences with caching, compressing and operator CDNs: impact on network capacity, cost, and user experience Outlook: the shift from voice to data-centric services: how can service providers adapt to their new role and generate new revenue streams together with OTT partners? Moderator: Dr. Karim Taga, Managing Director, Arthur D Little Panellists: Martin Prosek, VAS Platforms Development Manager, TelefOnica CZECH REPUBLIC Manoj Shrivastava, Director IT, Head Integrated Technolgy, MTS INDIA Phan Thao Nguyen, Deputy General Director IPC, VNPT Bernie Tay, Head of Partnerships APAC, ADMOB GOOGLE Jeremy Chappell, Director of Business Development Asia Pacific, Sycamore Networks
Industry standardisation and multi-vendor interoperability for backhaul
17:15	New industry Standards and Certification for Backhaul Implementation Introducing the new MEF standards and benefits for access providers and mobile operators Optimising the backhaul with multiple classes of Carrier Ethernet services Enhancing multi-vendor interoperability Passakorn Hongsyok, Department Director International Business, UNITED INFORMATION HIGHWAY, Representative Metro Ethernet Forum
17:45	End of day one and networking drinks