With the support of entities such as the Brazilian Consulate in Hong Kong and CBCDE (Brazil-China Chamber for Economic Development), Brazil Invest 2012 will be the first conference to guide investors on how they can benefit from Brazilian economic development, understand the main tools to overcome its challenges and successfully invest their capital in attractive and high performing assets. With content researched with companies in Brazil and Asia, the conference will examine the main mechanisms and strategies for companies to achieve successful results in the Agriculture, Infrastructure, Mining and Oil & Gas sectors. It will also showcase the new local government plans that impact directly on foreign investment and examine the main trends in Brazilian market growth, presenting the best opportunities and strategies for companies to secure strategic resources, food supply and infrastructure projects, and to evaluate their investment potential.
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Pre-Conference Workshops
Monday, 21st May 2012

09:00 Workshop A – Key steps to accessing the Brazilian market

Investors seeking to take advantage of the opportunities Brazil has to offer are advised to approach with care. Rapid industrial, urban and commercial development has created complex legal and tax systems which require sound professional advice.

This in-depth workshop will explore the main strategies for accessing the Brazilian market, showing the initial stages of market entry and strategic planning, including the key facts that investors should know about Brazil. This includes the establishment of joint ventures, licensing agreements, establishing a local office and others.

Get invaluable advice on:

  • How to conduct an efficient due diligence process
  • Understanding the relative benefits of accessing the Brazilian market through a partnership or a joint venture
  • Understanding licensing agreements - The most common way of accessing the Brazilian market
  • Identifying, screening and qualifying potential local partners
  • Establishing a legal representative in Brazil (local office, agent or distributor or joint venture)
  • Selecting your Brazilian partner: What should be taken into consideration?
  • How investors can deal with intellectual property rights in the country

André Rizzo, Partner, SERVICE IT

12:00 Lunch
13:00 Workshop B – Public biddings and government contracts

Brazil has a wide and promising market of public biddings and government contracts which accounts for USD170 billion a year. Currently the country is offering unprecedented opportunities for foreign companies to engage in government procurement procedures.

This workshop will show a step-by-step on how to benefit from the opportunities brought by the Brazilian government - Key elements in the government contract to ensure private sector investors an appropriate risk transfer to achieve value for money

  • What investors should know to benefit from government contracts
  • Main opportunities brought by events as the World Cup and Olympic
  • Is a subsidiary in Brazil necessary?
  • The most demanded areas of government contracts
  • Main rules on Government Contracts in Brazil
  • The basic legal framework for public procurement in the federal, states and municipalities
  • Participation of foreign companies
  • The basic requirements of PPP law
  • The channels of project finance

Jonas Lima, Professor of Administrative Law, UNIVERSITY CENTER OF THE FEDERAL DISTRICT (UDF) - BRASILIA

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