|
|
|
|
Tuesday 1 March 2011 PRE-CONFERENCE SEMINAR
Search and Social Media Marketing
9:30 Chairman’s welcome and opening remarks
Simon Henry, Managing Director, IGNITE MEDIA GROUP
9:40 Building ROI focused social media marketing
· Why you cannot afford to ignore social media
· What are the 6 steps to social media marketing?
· How to build a social media marketing strategy
· How to measure ROI on social media campaigns
Logan Nathan, Director, Internet & Social Media Marketing, ICT INTERNET PRESENCE
10:10 Outlining the most popular social media platforms in Asia and who uses them
· Summarising the main social networks in Asia
· Identifying which niche social media networks are on the rise
· Who uses local platforms and who uses global ones, and for what?
· How to participate in each of the networks and engage users
· Understanding the online impulses of China’s digital consumers and how to engage them
Jeremy Woolf, Senior Vice President; Global Social Media Lead TEXT 100
10:40 Morning refreshment break
11:00 Integrating social media into your marketing plan
· 5 key objectives for social media
· Communication, not lead generation
· Tools for monitoring social media success, online reputation management and community management
· Score board for reporting on metrics
Razmus Svenningson, Social Media Strategist, BETSAFE SERVICES
11:30 Creating a culturally appropriate social media campaign
· Creating and managing social media programs using Facebook, Kaixin, ren ren, Todou and Yuku
· Design imperative: Importance of localised design
· Socially mobile: Impact of mobile devices on social networks in China
· Case study of a social media campaign for a casino company
Simon Henry, Managing Director, IGNITE MEDIA GROUP
Chris Wieners, Head of e-Commerce, SANDS CHINA
12:00 Trends in digital entertainment in China and the “gamification” of the web
• Factors shaping digital entertainment and communication today
• Profiling the different user segments – young professionals, young gamers, casual, play for money
· How do China’s online gamers’ habits differ from those of others globally?
· Lessons from Tencent and other social networks about user stickiness and monetisation
Frank Yu, CEO, KWESTR
12:30 Lunch
13:50 Capitalising on the next generation of smart/connected devices
· Key mobile entertainment platforms in Asia
· Mobile game innovations for smartphones
· Building mobile social network sites quickly and easily
· Other mobile apps being used for marketing, e.g. geotagging
· Emergence of TV as the next generation of connected devices
Dr Gang Lu, Co-Founder, MOBINODE
14:20 Best practice and latest thinking in search marketing
· Utilising search advertising opportunities
· Implementing a combined search and display campaign
· Effective key word research
· Using state-of-the-art analytic tools and techniques to measure the performance of your campaign
· Developing search engine friendly technical and navigational fundamentals
· Organising, labelling and prioritising content
· What you need to know about search marketing in China – Beyond the major search engines
Antony Yiu, Regional Director, Search Engine Marketing & Optimisation, iPROSPECT GREATER CHINA
14:50 Building domain value
Bob Rains, Founder, LET’S MAKE IT AWESOME
15:20 Afternoon refreshment break
15:40 Accessing the agent and affiliate networks in Asia
· Describing the unique characteristics of the agency model in Asia
· Dealing with credit management issues
· Attracting affiliates – Where to find them
· CRM and loyalty building strategies
· Tips for Asian affiliates in Europe
Prof. Peter Lok, Senior Advisor, JIMEI GROUP; Professor of Gaming Operations, MACAU GAMING INSTITUTE
Tony Tong, Co-Founder, PACIFICNET VENTURES
Allen Yan, CEO, SPADE 9
16:20 Converting offline high-rollers to online
· Reviewing the rules for VIP management, using the Play65 Backgammon High Rollers Club case study
· Migrating offline VIPs to online – need for personalised assistance and attractive promotions
· Retaining existing players between the two mediums
· Shahar Attias, Owner, HYBRID INTERACTION
16:50 Close of marketing day
17:00- Pre-registration drinks
18:30 Get ahead of the game by picking up your badge and conference materials before the rush tomorrow morning, while enjoying a drink and getting to know your fellow delegates
|
 |
||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
|
