Post Conference Workshops: 24 June 2010
09:30-16:30
China market session
0930 Chinese consumer analysis: How to find, segment and attract shoppers
In this session, our retail professional analyst will describe the main characteristics of Chinese consumers and explain what makes the Chinese market unique and special. He will also forecast trends in Chinese consumer spending in 2010, and discuss what brands can do to capitalise on these trends.
Christophe Cais, Executive Director, ALBATROSS GLOBAL SOLUTIONS
1000 Market entry and expansion techniques: China focus session
- How to choose your first retail locations in China and where should you be looking next?
- Advice on leasing contract signing and rental negotiation
- How to ensure you work with the right developers in China?
- Mall versus main street: Comparing and selecting the right sites for your retail stores
Kelvin Ng, CEO, Synergistic Real Estate Management & Network; Senior Advisor, MALL CHINA INFORMATION CENTER
1030 Morning refreshment break
1040 Case study of integrated lifestyle development projects
The group has actively developed mixed-use property projects in Beijing, Shanghai, Tianjin and ZhongXing which combine retail, restaurants & bars, as well as commercial and residential elements. Hear the development strategies from the management as well as the consideration process behind.
Alfred Yeung, Property projects director, HKC HOLDINGS
India market session
1110 Case study of RPG RETAIL SECTOR: As one of the biggest retailers in India, how does the group choose its locations for its supermarkets, bookstores and music shops
Nihar Ranjan Ghosh, Senior VP - HR, RPG RETAIL SECTOR
1140 Case study of MCDONALD'S INDIA (WEST & SOUTH): Marketing an international brand to local Indian consumers
Arvind Singhal, Director - Marketing, PR & Corporate Communications, MCDONALD'S INDIA (WEST & SOUTH)
1210 Networking lunch
1330 Connecting with Chinese customers: How to reach your market audience in China
The cost of media advertising in China has grown considerably, particularly in magazines. Knowing that you need to educate customers in order to introduce new brands in China, what is the best way to increase brand awareness in China?
Chris Hu, Senior Business Planning Manager, OGILVYACTION
1400 Case study of Shandong Inzone shopping mall: Sharing its views on positioning and developing shopping centres
As one of the top 10 shopping mall developers in China, the company has chosen Shandong, the second highest GDP province in China, as its first established business area followed by many other planned developments in other main cities. Hear from the management how they successfully manage the Positioning, Development, Leasing Plan and Operations.
- Insight in positioning of the Shopping Centers
- Creating real values to the market
- Professionally Developing regional shopping centres
- Merchandising Mix with full focus on consumers
Alan Yeung, AGM, ICPM - INZONE COMMERCIAL PROPERTY MANAGEMENT
1430 Engaging with customers in China
Anneliese Olson, VP Desktop System Unit, Personal Systems Group, HP ASIA PACIFIC AND JAPAN
1500 Afternoon refreshment break
Exploring best practice operational strategies in China and India
1510 Supply chain and logistics best practice
Retailers are facing more challenges than ever before in managing their supply chain. Consumers are demanding products that are cheaper, better, arrive more quickly and they want to know that it has been produced ethically. The speaker will explore and discuss the critical factors and latest developments influencing today’s retail supply chains, reporting on the top-ten FMCG supply chains - both retailers and manufacturers. Specific insights will be provided into the complexities of the China market – both the emerging consumer trends and the supply chain challenges, together with a best-in-class China Retail Supply Chain case study. The speaker will also share a vision of the future – ‘The 2016 Supply Chain Model’ with attendees.
Mark Millar MBA, Managing Director, M POWER ASSOCIATES
1550 In-store services and staff training
- Creating a staff training programme to respond to your customers’ needs and create brand loyalty
- Analysing Chinese consumers’ special needs and exploring services to suit their needs
Grant Yuan, Country Manager, LOOKADOK
1630 End of the China and India market focus session
