Market entry and expansion strategies in different Asian countries

INDIAN

• Discovering opportunities for both retailers and developers who want to get into or expand in the country
• Market consolidation: How are the larger companies gaining market share and dealing with the unorganised market, such as pop up stores and street shops?
• What are the government requirements and the regulatory thinking process behind retail development in India?
• How can you capitalise on the country’s enormous resources?

Moderator: Aalok Pandit, Director, FUN AND JOY AT WORK
Panellists include:
Arvind Singhal, Director - Marketing, PR & Corporate Communications, MCDONALD'S INDIA (WEST & SOUTH)
Nihar Ranjan Ghosh, Senior VP - HR, RPG RETAIL SECTOR

Morning Refreshment Break

CHINA

• How to decide where to open up your first and subsequent retail outlets in China
• Moving from tier one cities into 2nd and 3rd tier cities: What is the outlook for retail space development in the 2nd or 3rd tier locations?
• Concerns about over-supply of space in China: Monitoring the quality and identifying locations that are most likely to succeed
• Comparative analysis of the high street compared with shopping malls: Which model provides better revenues in the Chinese marketplace?
• How to enter new locations and how to determine the market potential of different cities

Moderator: Kelvin Ng, CEO, SYNERGISTIC REAL ESTATE MANAGEMENT & NETWORK; Senior Advisor, MALL CHINA INFORMATION CENTER
Panellists include:
Alfred Yeung, Property projects director, HKC HOLDINGS
Chris Hu, Senior Business Planning Manager, OGILVYACTION
Andrew Wong, Director, Business Development, PACIFIC COFFEE COMPANY
Alan Yeung, AGM, ICPM - INZONE COMMERCIAL PROPERTY MANAGEMENT
 

Successful shopping mall marketing to attract shoppers - A case study

• Correctly positioning yourself and marketing to the right audience
• Maintaining and arranging the ideal tenant mix for your target audiences
• Keeping your loyal customers and promoting to new customers
  

Christina Cheng, Deputy GM – Retail and Advertising, HONG KONG AIRPORT AUTHORITY

Market entry strategies to increase your presence in Asia and expand your retail business regionally

Many retailers regard 2010 as a year of growth and expansion. How should retailers react and respond to the new competitive market? Where are the next opportunities and how to capture them? To provide useful information, several retailers will come and share their expansion strategies in Asia’s different markets:

Using franchising as a way to increase store penetration in Asia: Case study of SUBWAY ASIA
Subway has grown from less than 50 stores and is forecast to have close to 1000 in 2010. The company has been using franchising as its main expansion strategy. Hear what difficulties the company faced, how it overcame the problems and successfully manages a large number of franchisees.

Karen Eidsvik, Regional Director Asia, SUBWAY

Determining the best market entry strategy for your business: Foreign JV, equity capital, M&A or franchising

• Who is investing in Asia? How to attract foreign investors for your retail business
• Identifying the pros and cons of different market entry strategies and finding the most efficient way to enter the market
• Selecting the strategy that will yield the best return on your investment

Case study of FANCL: Renowned as a preservative-free skin care product originating from Japan, how does the company market its brand image in different Asian countries? What strategies does the company use to retain its customers and build active loyalty without having to compete on price?

Royce Yuen, Executive Director, FANCL

Retalix Inside - A Glance to the Future
Gal Cohen Podolsky, Director of China Business Development and Corporate Alliances, RETALIX

Future retailing in Asia: Staying in touch with and ahead of consumer trends

While the growing emergence of the consumer society in Asia (particularly in China), continues to fuel optimism for luxury and mass market brands, how will stores and shopping districts respond to the maturing tastes and emerging drive for personal expression of consumers?  We know today that established brands are successfully leveraging their identities to satisfy shoppers' desires. Also, shopping centers are being designed and built which mirror techniques used for years in United States and Europe.  Looking at the future’s retail industry - how will products, services and environments in which they are sold need to respond to expected sophistication of a more savvy, informed, and conspicuous local consumer?  What opportunities exist for companies, both international and home grown, to establish a new identity and way of doing business, based on Asian attributes?
During this session, we will ask thought-leaders from the professions of store design, shopping center management, shopper marketing, technology/architecture and a retailer to share their vision on the potential and possibilities for the next evolution of global retailing, with an Asian influence.

Moderator: Jerry Gelsomino, Principal, FUTUREBEST

Panelists include:
Dickson Yewn, Creative Director, LIFE OF CIRCLE, YEWN HERITAGE JEWELLER
Terry Waterhouse, Director, MINALE REDGOODS
Rock  Wight, Global Retail Consultant, Retail Store Solutions Global Business Unit,  HEWLETT-PACKARD
Kim Wan, Executive Director, WELLNESSPLUS
Kenneth Yu, GM – Guangzhou, LAN KWAI FONG INVESTMENT

Luxury retailing in 2010

Luxury in China: How to capture the market opportunity there
With the Chinese mainlanders’ increased spending on luxury brand products, many luxury retailers are focusing on this giant market. Hear the demand and trend analysis from the luxury brand professional and understand how consumers of different ages in China are attracted to various brands.
Identifying the largest growth region for luxury goods in China
What are the opportunities in the 2nd and 3rd tier cities? How to target these potential markets?

Francis Gouten, Founder, GOUTEN CONSULTING

Luxury retailing panel discussion- Capitalising on the economic recovery to expand your luxury business

• How to make your luxury goods a desired must-have product
• Exploring ways of providing an unforgettable and unique shopping experience in the store
• How luxury brands are using the Internet to further promote and distribute their products
• Iidentifying the most appropriate distribution strategies in China’s second tier cities

Moderator: Christophe Cais, ALBATROSS ASIA
Panellists include:
Lelio Gavazza, MD China, BULGARI
Kenith Wong, Regional Director, THE PACIFIC CIGAR COMPANY
Francis Gouten, Founder, GOUTEN CONSULTING
Carmen Ho, Head of Marketing and Brand Management, MIELE
Dickson Yewn, Creative Director, Life of Circle, YEWN HERITAGE JEWELLER
Anita Yuen, Director of Beauty Division, HARVEY NICHOLS (TBC)
Mathieu Pitet, CEO, GREAT CHINA MANAGEMENT SERVICES