| Workshop A
A visual journey through China’s shopping malls from a design and construction perspective: Discussing the pitfalls, analysing case studies and the future trends
Workshop leader: TB Seow, Chief Consultant, TEAM BEST RETAIL CONSULTANTS
With the rapid pace at which shopping centres are being developed in all major cities throughout China, the retail market has dramatically changed in the last thirty years. Our shopping mall expert will take you through the journey and identify different case studies including Plaza 66, Grand Gateway, etc. This workshop will include 4 key areas, namely “the design master plan” (concept design and detail plan), “the construction fit-out” (exteriors, interiors and packaging), “leasing market positioning” (competition, leasing problems, as well as anchor tenants versus small tenants), and “management marketing” (operations and adjustment period).
By attending this workshop, you can
- Anticipate future design trends - promoting sustainability from both a commercial and environmental perspective
- Avoid making mistakes by learning about both successful and failed projects in the region
- How to combine design with marketing and promotion - The ultimate cost effective solution
- Gain valuable experience that puts you in real-life situations and allows you to brainstorm with other industry experts
- Generate and shape ideas into meaningful experiences for your consumers, which translate into greater success for your business - So don’t miss out!
About your workshop leader:
TB Seow (TB) is the founder and chief consultant of Shanghai Team Best Retail Consultants Ltd which provides turnkey retail consultancy solutions for developers of shopping malls, department stores and shopping streets.
TB Seow has over 40 years of retail and real estate experience in Singapore, Hong Kong and Shanghai. As an experienced retailer with extensive China market knowledge, TB joined the Hang Lung Group in 1993 as Project/ Property Manager for Grand Gateway and Plaza 66. He was responsible for mall development, including design, retail concept, leasing and management. He managed to achieve high leasing occupancy and high return on investment for both projects after overcoming many difficult obstacles. Grand Gateway and Plaza 66 are respectively now Shanghai’s most successful middle market and luxury shopping malls.
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| Workshop B
Developing profitable malls in China- Exploring opportunities in the 2nd and 3rd tier cities
Workshop leader: Kelvin Ng, CEO, Synergistic Real Estate Management & Network; senior advisor, MALL CHINA INFORMATION CENTER
The rapid pace at which shopping centres are being developed in all major second and third tier cities throughout China is creating a lot of attention with China's large investment in its infrastructure. Selecting the right site and developing a shopper and tenant friendly design is essential for making a mall marketable and financially viable.
By attending this workshop, you can
- Draw insights into the risk and opportunities for doing business in the 2nd and 3rd tier cities
- Get advice on choosing the right site, developing the right scale and concept to keep the mall sustainable and competitive
- Forecast the future trends in retail property development: How to make it relevant, to differentiate it and build profitable malls
- Learn from the mistakes of past investors, fund managers and developers
About your workshop leader:
Kelvin started developing malls in China in1994 and has played various roles as developer, investor, consultant and mall manager for more than 20 years in China and Asia with more than 5 million square metre of retail development and management experience in planning, leasing and management, including carrying out site and market due diligence for investment funds and developers. He and his team’s experience span across more than 45 cities in China. Kelvin was in charge of CapitaLand’s retail business in 2001 in Asia before forming his own retail consultant business.
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