| Conference Day One |
| 28 April 2010, Wednesday |
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| 09:00 |
Welcome by the Conference Chairperson |
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| 09:10 |
Keynote Address: Challenges and opportunities in China’s rapidly growing retail industry |
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- Predicting how economic growth and cultural trends are influencing the retail property market in China
- Differentiating your business to attract tenants and shoppers
- What impact is increasing regional competition having on local and international retailers?
- Ways of dealing with the rising cost of running the mall and the retail business
- To what extent is China’s retail market following global retail trends?
Retail Property developers’ keynote address
Max Zhou, MD, CENTRAL RETAIL CORPORATION
Retailers’ keynote address
Eden Woon, MD China Corporate Office, LI & FUNG GROUP
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| 10:20 |
Morning refreshment break |
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Ultimate market entry strategies to increase your presence in China and extend your retail organisation regionally
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| 10:50 |
Determining the best market entry strategy for your business |
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- Who is investing in China?
- What are the opportunities for foreigners?
- Avoiding investment mismatch: How can retail asset vendor and investors be well prepared before initiating deals?
- Finding ways to access cash for funding projects in China
Speakers include:
Khoon Ng, Executive Director, RBS GLOBAL BANKING & MARKETS
Stephen Chen, Senior Director, Investment Properties, CBRE
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| 11:30 |
Case studies of how local retailers started and expanded their businesses in China |
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- Understanding market entry strategies and costs
- Learning from the successes in the mainland
- Upcoming trends and opportunities for local and international expansion
Case study of Life of Circle and Yewn Heritage Jeweller
In establishing itself as a contemporary Chinese jewellery retailer, how has the company built its business in Greater China? What challenges is the brand facing in Hong Kong and the mainland China, and how is it addressing them?
Dickson Yewn, Creative Director, LIFE OF CIRCLE; YEWN HERITAGE JEWELLER
LI NING SPORTWEAR
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| 12:05 |
Networking lunch |
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| 13:40 |
Case study of Tully's Coffee: As its way to expand in China, the company has adopted franchising as main strategy. Its founder will tell us his experience in China including how to find the right partner and suitable franchisees.
Tom T. O'Keefe, Founder, Chairman & Head Barista, TC GLOBAL (TULLY'S COFFEE)
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Successfully managing rentals and evaluating the potential of new shopping complexes in China
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| 14:10 |
Case study of Shin Kong Place: What are the development trends in China’s shopping malls?
Shin Kong is focused on high-end luxury products targeted at high spending customers in China. Hear from the project director how the shopping mall established its market position and successfully attracted international retailers as its tenants.
Michael Zhang, Director, Business Space-Retail, DTZ
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| 14:40 |
Afternoon refreshment break |
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| 15:00 |
Case study of the New Yanshan shopping mall in Beijing: Sharing its shopping mall operation strategies |
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As the biggest shopping mall in Asia, what operational strategies did the management apply? What was the biggest challenge to developing the mall? Why did it choose Beijing as its location? How will it determine its next shopping mall location?
Fu Yue Hong, GM, NEW YANSHAN MALL
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| 15:30 |
Case study of Shandong Inzone shopping mall: Sharing its views on positioning and developing shopping centres
As one of the top 10 shopping mall developers in China, the company has chosen Shandong, the second highest GDP province in China, as its first established business area followed by many other planned developments in other main cities. Hear from the management how they successfully manage the Positioning, Development, Leasing Plan and Operations.
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- Insight in positioning of the Shopping Centers
- Creating real values to the market
- Professionally Developing regional shopping centres
- Merchandising Mix with full focus on consumers
Alan Yeung, AGM, ICPM - INZONE COMMERCIAL PROPERTY MANAGMENT
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| 16:00 |
Outlook for store location panel discussion: How to decide where to open up your next retail outlet in China |
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- Moving from tier one cities into 2nd and 3rd tier cities: What is the outlook for retail space development in the 2nd or 3rd tier locations?
- Concerns about over-supply of space in China: Monitoring the quality and identifying locations that are most likely to succeed
- Comparative analysis of the high street compared with shopping malls: Which model provides better revenues in the Chinese marketplace?
- How to enter new locations and how to determine the market potential of different cities
Moderator: Kelvin Ng, CEO, Synergistic Real Estate Management & Network; Senior Advisor, MALL CHINA INFORMATION CENTER
Panellists include:
Alan Yeung, Assistant GM, SHANDONG INZONE SHOPPING MALL
Alfred Yeung, Property Project Director, HKC HOLDINGS
Pius Chan, Corporate Leasing Strategy Director, INSITE ASSET
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| 16:40 |
Summary of day one conference by conference chairperson |
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| 16:50 |
Networking cocktail |
