Conference Day Two - Retail China Summit 2009, Shanghai

CONFERENCE DAY 2
Date: Thursday, 26 November 2009
Time: 09:30 - 17.00

Successfully managing your retail rental space and evaluating the potential of new shopping mall complexes in China
09:30	Panel discussion: Leasing contract negotiation and shopping mall management How to negotiate a flexible leasing contract and maintain the relationship between landlords and retailers How to get the most out of your rental agreement Coordinating marketing and sponsoring events with tenants
	Panellists include: Sonia Tan, Regional Centre Manager, Capitaland Retail China Simon Harding-Roots, COO, Treasury Holdings China Carol Chen, Assistant GM, Shui On Development Kelvin Ng, CEO and Founder, Synergistic Real Estate Management and Network; Senior Accredited Shopping Mall Manager (SASM)
10:10	Case study of operating retail businesses within mixed-use entertainment complexes What is the significance of mixed-use developments in enhancing sales? What is the synergy between entertainment and retail business? Examples of how shopping areas integrate with large scale entertainment resorts in China Alfred Yeung, Property Development Director, Melco Group
10:45	Morning refreshment break
Effective branding and marketing ideas to turn shoppers into buyers
11:05	Using online marketing to effectively reach more customers Retailers have been looking for ways to learn more about customers and deliver personalised content to their target group. Because of the huge numbers of Internet users in China , online marketing can be an effective way to deliver your message. Learn how to capitalize on this channel by Evaluating the efficiency of digital marketing Integrating online marketing with existing channels and providing better services to increase revenue Evaluating tools for segmenting your client base and delivering targeted messages Challenges for building a WiMAX network in Vietnam
11:40	Effective marketing strategies to build brand image and awareness Examples of successful retail activation campaigns: What do Chinese consumers respond to? How to integrate other marketing tools at retail level Creating marketing programs to respond to your customers’ needs and create brand loyalty Challenges for building a WiMAX network in Vietnam Patti Sun, Managing Partner, OgilvyAction China
RETAILER
12:15	Case study: Creating customer loyalty schemes VIP/Personalised marketing and services to keep your loyal customers How can you create additional value to keep customers coming back? Claudia Song, Country Manager, Greater China, Mango
12:50	Networking lunch
RETAILER
14:05	Applying online network and direct sales methods to reach your customers in China With the growth internet use in China, online shopping is becoming more and more popular in the country. Hear a case study from an international retailer who use mainly inline and direct sales method in China . Joana Zhang, MD, Pacific Coast Feather Asia
RETAILER
14:40	Re-branding in China Retailer's case study: AGATHA PARIS in CHINA Applying innovative concepts to increase brand equity Finding the ideal way to compete in China's retail market Expansion: Managing your own brands or employing distributors Betty Trieu, GM China, AGATHA PARIS
15:15	Afternoon refreshment break
RETAILER
15:30	Identifying and analyzing your shopper for effective branding Retailer's case study: New Balance in China Using scientific method to accurately track and analyse your customers Applying the best set up to allow the perfect shopping environment Bob Neville, Head of Retail, New Balance Athletic Shoes
RETAILER
16:05	International retailers' closing panel discussion: Strategies for adapating to the market, managing your position and working with franchisees in the difficult and competitive retail climate How does China compare to other markets in retailers' global strategies? What are the biggest challenges in China and how do the major players view the future?
	Panelists include: Eden Woon, MD China, Toys LiFung
16:50	End of Retail China Summit
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